DESIGN AND IMPLEMENTATION OF AN INFORMATION SYSTEM FOR LOYALTY BONUS MANAGEMENT IN SMALL BUSINESSES USING DJANGO AND POSTGRESQL

Авторы: Бийбосунова Салтанат Кенешбековна

Тип документа: Статья

Год издания: 2025

Ключевые слова: LOYALTY PROGRAM, DJANGO, POSTGRESQL, SMALL BUSINESS, WEB DEVELOPMENT, CUSTOMER RETENTION, GAMIFICATION

Библиографическая ссылка:
https://www.elibrary.ru/item.asp?id=82522830
Аннотация

This paper presents the development of a loyalty points management system designed specifically for small and medium-sized enterprises (SMEs). Built using Django and PostgreSQL, the system offers real-time tracking of point accrual and redemption, administrative tools, and modular architecture. The solution prioritizes affordability, ease of use, and scalability. It supports personalized promotions and basic gamification mechanics. The system's design and prototype are intended to help small businesses increase customer retention and engagement while maintaining control over data and operations.

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    11.12.2025 05:34
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